MASTER MARKETING XRAY™

  • Are you frustrated because you can’t seem to make marketing work? 

  • Are you worried that half of your marketing budget is wasted  but you’re not sure which half?

  • Do you lack the organizational knowledge to evaluate your marketing programs and assumptions? 

  • Are you facing changing market conditions and pivoting?

 

Our clients are already successful business owners and leaders who feel like they are mushrooms in the dark and they realize their time is better spent elsewhere. They’ve all been taken advantage of before by “marketing” types but they know marketing is important if they can just “get it right.” 

 

We have helped clients get it right for three decades. 

 

The Master Marketing Xray is a customized audit of your marketing programs, message, approach, competitive score and more. We rapidly figure out what’s working and what’s not working while zeroing in on waste.

 

The Xray is a deep dive into your business, it’s approach to the market, how it prospects and drives opportunity and more to find areas to optimize and realign areas that aren’t working. 

 

We understand how business works and have deep knowledge of sales processes and operations. We see beyond “marketing” and “sales” – our approach is integrated and focused on the customer’s journey. 

 

The Master Marketing Xray™ is an instant injection of expertise and experience to bring clarity into how you can drive better outcomes from your marketing investment.  

 

The MASTER MARKETING Xray is a rapid adnd systematic approach to assess and evaluate your current marketing approaches, people, teams and market fit. We will collaborate with your teams’ and help identify what’s working, what’s not working and what needs to happen to make it work. 

 

We bring thirty two years of marketing experience with hundreds of clients over dozens of industries to bear on your specific challenges and obstacles and deliver clear, actionable recommendations to improve outcomes.  (Note: The Master Marketing Xray is included in the Master Marketing Blueprint. )

 

The Master Marketing Xray examines all aspects of how you currently drive and capture demand, how well your approach fits the market and how your efforts align with sales.

 

Here’s how it works: 

 

  • Review of marketing materials. We comb through previous marketing plans, research, materials, campaigns or other documents that will help us understand and contextualize your unique situation. 

 

  • Rapid Situational Analysis. In a few short meetings, using our proprietary MAPS™ Framework we will collaborate with you and your team to identify areas and issues where more information is needed and how to get this information.  

     

  • Team facilitation to determine solutions. We will work with your sales and marketing teams (internal and external) and leadership to unify all stakeholders, uncover hidden issues and get everyone “on the same page” with regard to marketing activities and expectations. 

     

  • Comprehensive Recommendations. Our team will deliver specific recommendations in plain language you can begin implementing immediately to jump start marketing to  change the status quo. 

 

The MASTER MARKETING Xray is flexible and customizable. If one area of analysis isn’t relevant, we will re-allocate some attention to solve deeper issues elsewhere. This is a fluid process that is highly individualized for each client. 

 

Thinking the XRay might be a fit? It’s a good idea to check out our FAQ

 

Selected clients

Location. Because our team is virtual and located all over the United States, we do our portion from our multi-camera studio in Austin, Texas. If you need in-person facilitation, let us know. We sometimes make accommodations. 

 

Duration. From commencement to completion, expect this process to span 30-45 days depending on client schedule and our workload. 

 

Scheduling. A Master Marketing Blueprint can usually be initiated within 1-3 weeks, depending on the time of year.

 

Deliverables. Hours of seasoned advice that follows a written agenda/process, very carefully and concisely stated recommendations, and later expansions as necessary. This is spread across 3 (or more) calls and multiple emails and/or phone calls.

Participation Requirements. A principal or someone with access gathers materials for roughly two hours. Principals leaders and sales and marketing teams participate in the phone calls and homework, as appropriate. Approximately 4 hours of meetings over 30-45 days. 

 

Investment. $18,000 – $24,000 fee depending on several variables. If the Master Marketing XRay is a fit, we will deliver a flat fee estimate. 

 

Payment Terms. Prepaid and non-refundable, (See why) sent with the materials that we will request. ACH transfer is preferred. We also accept checks. 

 

To start, please Request an Appointment using the form below. During this call we will determine a) if we are a match; and b) variables needed to render an accurate, flat fee estimate for services. 

REQUEST AN APPOINTMENT