Rebranding Medical Software Offering

About the Client

Groupware Technologies, Inc. (GTI) is an independent software vendor specializing in the design, distribution and support of its proprietary care management software, Provide® Enterprise. 


Client challenge

The company was about to offer its most recent update to Provide® a clinical ERP software package for health care providers.


Management had decided that its current approach to the market was out of date did not align with the company’s desired image and was looking for a comprehensive rebrand and marketing strategy. 

clarity's solution

Clarity worked with the company’s management team and delivered a comprehensive strategy that focused on building brand equity, generating high intent leads and positions the software as a premiere entry in its field.