In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.Read More »
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.Read More »
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.Read More »
Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.Read More »
A really good development from LinkedIn for advertisers. We think it was one of the key missing links from the platform.Read More »
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.Read More »
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.Read More »
What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.
How could I not make fun of it?Read More »
I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.Read More »
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.