consultant

It’s Not the Plan. It’s the Journey.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

Here’s a few quick facts about the mysterious Twitterverse. Feel free to tweet about it.

A wise man by the name of Ed Schwarzkopf once said “People view consultants as guys that know fifty different ways to make love but don’t have a girlfriend”. I’m going to use bad language in this video. Specifically the word “Consultant”.

Late last year I completed a research project for a client that was interested in crowdfunding. It occurred to me that others might get some value from this research and my experience raising money via the crowd. You can download the report below. The power of the crowd is shaping up to be a valuable tool for entrepreneurs. If/when the SEC decides to let people crowdfund for equity, I believe it will finally become a viable tool to raise capital. My experience with crowdfunding and my research tells me that success is predicated upon a sound marketing strategy. You’ll need to create your program to reach far beyond your friends and family if you are attempting to raise any real money. The most successful crowdfunded projects embarked on significant marketing and promotion campaigns. In other words, they didn’t just rely on word of mouth – they pulled all the levers,[…]

You’re doing it wrong.

Why would anyone need a plan? That’s no fun. Too much thinking and debating going on. The worst part is actually making decisions. Screw that. Let’s just make web sites and brochures. We all love the pretty pictures. What shall we put in the pretty web site? Oh, let’s worry about that later. We’ll put some five dollar words and stock photos of pretty girls wearing headsets. Yeah, that will work. While we’re at it, we’ll just buy some expensive ad space in the Business Journal. Oh, and we’ll need an ad too. Let’s put our logo in the ad really big and a photo of the city’s skyline. That will rock. And our phone number because once people see our giant logo and the skyline, they’ll be storming our phone lines with their checkbooks at the ready.

“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

Literally in one meeting, Pete Monfre ironed out my entire offering and approach to generating new business. He has an uncanny ability to synthesize information and put together the missing pieces of my strategy in a way that is straightforward and usable. I feel like I am finally sending the right message to prospects and being heard.

Brigitte Benquet
Unified Finance Organization

I have found Clarity Marketing Support to be great with not only creative ideas but also deadlines and details. You don’t often see this in one package. I gave them the job to be the acting Marketing Manager for our company when I had to replace the incumbent. Pete acted as a member of my senior staff, and interacted with both our executives and outside contractors as if he were one of us. I would recommend Clarity Marketing Support without reservation for roles involving everything from strategy through to marketing implementation.

Joshua Konkle
Overtone Software

Clarity Marketing Support, Inc.

B2B Fractional Marketing Leadership

consultant

It’s Not the Plan. It’s the Journey.

The Consultant’s Dirty Little Secret

You’re doing it wrong.

consultant

It’s Not the Plan. It’s the Journey.

Twitter Facts and Statistics

The Consultant’s Dirty Little Secret

Crowdfunding and Marketing. A recent report by Clarity.

You’re doing it wrong.