Marketing
Download Referral One Sheet Template
When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.
Read More »B2B Marketing Trends that will Rule 2018
Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.
Read More »A Digital Marketing Survival Guide For Small Businesses
Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact — the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors.
Read More »What Is The Future Of Digital Marketing?
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.
Read More »I Love it When a Plan Comes Together
I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.
Read More »Show how you’ve solved problems for customers with case studies.
Here’s a great format for case studies to connect with customers. Download a stellar example in this week’s Moment of Clarity.
Read More »Meet Jon. The Brain’s Gatekeeper.
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
Get Back Inside the Box.
I was sitting in a meeting the other day with a marketing manager. At the beginning of the meeting she stated that the goal of the process we were going to undertake was to “think outside the box”. This well-worn cliché used to refer to looking at a problem from a new perspective without preconceptions – i.e., using lateral thought processes to arrive at a solution to a problem.
Read More »Viral Brilliance Defined
The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that are essentially well produced talking heads. In other words, they engage and entertain people with the big video and then educate them on the follow up. These guys are going to change the world. [youtube d0nERTFo-Sk]
Read More »Why Do People Buy – Part One.
As marketers, we are constantly trying to anticipate every objection a potential customer might have about buying our products and services. It seems that if we could identify and address each of these objections and formulate a solution to each, we should be able to get them to buy almost anything. However the reality is very different and unpredictable. Advertising and marketing strategies based on logic rarely do as well as strategies based on an understanding of people’s emotions, desires and needs. In fact, in my experience, you will only get the results you desire by appealing to both the logic AND emotional needs of customers.
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