In an ideal world, sales teams and marketing folks should be best buddies. It is not uncommon for sales and marketing departments to have divergent agendas. This can range from teams that simply argue over details to outright hostility.
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
Marketing has been hijacked by tech people and the results aren’t pretty. The only thing more confusing to business owners and leaders than marketing is particle string theory. What matters and what works to fuel growth has been lost in a sea of acronyms, algorhythms, doublespeak, blathering nonsense and grift.