The Way Not To Sell

I got this email today. It’s important that you know I’ve never talked to this person. I have heard of the company (who’s name has been changed because I’m feeling charitable at the moment) but this was sent to me cold. I’ve added my comments. The original email is in yellow. (I’m just sharing this with you – I didn’t respond to the email. Yet.) And, before you comment, yes, I’m a big jerk. Dear Pete, Thank you very much for the opportunity to speak with you regarding Acme Business Services. I haven’t given him the opportunity – I’ve never spoke to him or heard of him. Nice trick though. I’m happy to introduce myself as the Regional Director of Business Development for your area. Good for you. I’m glad you are happy. Do you want a cookie? I have been serving the market research industry for over a decade[…]

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