tech marketing

You’re doing it wrong.

Why would anyone need a plan? That’s no fun. Too much thinking and debating going on. The worst part is actually making decisions. Screw that. Let’s just make web sites and brochures. We all love the pretty pictures. What shall we put in the pretty web site? Oh, let’s worry about that later. We’ll put some five dollar words and stock photos of pretty girls wearing headsets. Yeah, that will work. While we’re at it, we’ll just buy some expensive ad space in the Business Journal. Oh, and we’ll need an ad too. Let’s put our logo in the ad really big and a photo of the city’s skyline. That will rock. And our phone number because once people see our giant logo and the skyline, they’ll be storming our phone lines with their checkbooks at the ready.

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Marketing vs. Engineering: Can’t We All Just Get Along?

I’ve had the pleasure of working with engineers since very early in my career. Many marketing people wouldn’t use the word “pleasure” in this context. My experience has been at times challenging but at the same time I wouldn’t have been able to be successful in the tech industry without the input and support of engineers. Traditionally, the worlds of engineering and marketing have been at odds. Most engineers believe that the value of anything is a function of its objective utility. The notion of a purely subjective value is not really understood in this world of numbers, measurements and data. They know that subjective values impact purchasing decisions – even in their own lives, but they distance themselves from it because it just doesn’t make sense.

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