What first impression are you making?

At the risk of sounding a bit judgmental,  (as businesses we are being judged constantly) but I feel a need to share some thoughts about a disturbing trend that threatens to destroy us all! Sorry, got carried away for a minute, but in the context of sending a message that you can be trusted and are a credible and reliable resource – the way you make your first impression is critical to winning customers. So often people seem to get first impressions wrong.