Too many marketers and salespeople get this wrong.
Prospects don’t care about you, your products, your services, your people, your value proposition, etc. They only care about one thing.
Themselves.
Their problems, their challenges, their job, the things that directly impact them. If you are not aligning with these “pain points” in your marketing and sales, you won’t grab anyone’s cognitive attention – you’ll get ignored, deleted and reported for SPAM.
In this video I elaborate on how B2B prospects buy based on how the brain makes decisions and how you can become more relevant in your outreach.
The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience.
We’ll never share your information nor spam you.
This document will show you a detailed outline of the program, the tools and resources you receive and a code to receive 25% off when you enroll.
We’ll never share your information nor spam you.
