Too many marketers and salespeople get this wrong.
Prospects don’t care about you, your products, your services, your people, your value proposition, etc. They only care about one thing.
Their problems, their challenges, their job, the things that directly impact them. If you are not aligning with these “pain points” in your marketing and sales, you won’t grab anyone’s cognitive attention – you’ll get ignored, deleted and reported for SPAM.
In this video I elaborate on how B2B prospects buy based on how the brain makes decisions and how you can become more relevant in your outreach.