austin b2b marketing

Download Networking One Sheet Template

When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waist line diameter from hundreds of coffee shop meetings.

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Nobody cares about you.

In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.

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How to waste money on advertising

What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.

How could I not make fun of it?

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I Love it When a Plan Comes Together

I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.

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