marketing tips

Download Networking One Sheet Template

When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waist line diameter from hundreds of coffee shop meetings.

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Nobody cares about you.

In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.

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Get Back Inside the Box.

I was sitting in a meeting the other day with a marketing manager. At the beginning of the meeting she stated that the goal of the process we were going to undertake was to “think outside the box”. This well-worn cliché used to refer to looking at a problem from a new perspective without preconceptions – i.e., using lateral thought processes to arrive at a solution to a problem.

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Web video done right.

A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, see how it’s done. [youtube wdfoDtBUClM]

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