Build a marketing plan and team for software platform

About the Client

ActionCue is a platform to help  healthcare providers improve performance, both clinically and financially, while creating and sustaining a “Culture of Quality” in their organizations. 


Client challenge

The client was struggling with slow client acquisition, and was frustrated with its marketing programs and sales team performance. 

clarity's solution

Clarity worked closely with the client executive and sales teams to develop a marketing plan and refine the firm’s sales process and approach. Once the plan was in place, we assisted in finding, evaluating, and choosing an advertising firm to implement the plan.

Client Outcome

Since our involvement, the client has significantly improved its marketing and sales operations. Due to non-disclosure agreements, we cannot share performance data.