Build a marketing plan and team for software platform
About the Client
ActionCue is a platform to help healthcare providers improve performance, both clinically and financially, while creating and sustaining a “Culture of Quality” in their organizations.
Highlights
Client challenge
The client was struggling with slow client acquisition, and was frustrated with its marketing programs and sales team performance.
clarity's solution
Clarity worked closely with the client executive and sales teams to develop a marketing plan and refine the firm’s sales process and approach. Once the plan was in place, we assisted in finding, evaluating, and choosing an advertising firm to implement the plan.
Client Outcome
Since our involvement, the client has significantly improved its marketing and sales operations. Due to non-disclosure agreements, we cannot share performance data.