EFFICIENT AND OBJECTIVE DATA GATHERING AND ANALYSIS FOR B2B

Research is the backbone of the Master Marketing Blueprint. We include Level One Basic Customer, Competitive and Industry research in the base-price of every Blueprint. Our experience allows us to gain big insight from smaller sample sizes. 

 

We offer enhanced research packages for those clients who want to reduce operational risk even more with each level increasing sample sizes and resources dedicated to bringing in objective, outside data. 

 

Our market research capabilities go far beyond these packages. Ask about any special requirements you might need or inquire about commissioning research with the form below. 

LEVEL ONE: BASIC MARKETING RESEARCH

Included in the Master Marketing Blueprint base-price.

 

Voice of Customer Perception and Positioning Survey

We will develop an interview guide and schedule 10 – 15 short interviews with a sample of your clients to understand how they perceive your company, pricing, competitors, how they make buying decisions and much more. We will detail our findings and recommendations in bullet points.

 

CONQUER™ Competitive Positioning Intelligence

Additionally we will perform competitive intelligence using our proprietary threat scoring system to compare your company’s marketing capabilities with your top three competitors on the same 20 factors. We’ll deliver a unique, color coded Threat MAP™ showing how you can gain significant competitive advantage. 

 

LEVEL TWO: ENHANCED MARKETING RESEARCH

Add $4,957 to base-price of the MASTER MARKETING BLUEPRINT™

 

Voice of Customer Perception and Positioning Survey

We will develop an interview guide and schedule 15 – 20 short interviews with a sample of your clients to understand how they perceive your company, pricing, competitors, how they make buying decisions and much more. We will detail our findings and recommendations in bullet points.

 

CONQUER™ Competitive Positioning Intelligence

Additionally we will perform competitive intelligence using our proprietary threat scoring system to compare your company’s marketing capabilities with your top four competitors on the same 20 factors. We’ll deliver a unique, color coded Threat MAP™ showing how you can gain significant competitive advantage.

LEVEL THREE: ADVANCED MARKETING RESEARCH

Add $9,957 to base-price of the MASTER MARKETING BLUEPRINT™

 

Voice of Customer Perception and Positioning Survey

We will develop an a digital survey to collect to unlock how customers perceive your company, pricing, competitors, how they make buying decisions and much more. With sample sizes in the hundreds this option gives the best data for clients with larger customer bases. We will detail our findings and recommendations in bullet points.

 

CONQUER™ Competitive Positioning Intelligence

Additionally we will perform competitive intelligence using our proprietary threat scoring system to compare your company’s marketing capabilities with your top four competitors on the same 20 factors. We’ll deliver a unique, color coded Threat MAP™ showing how you can gain significant competitive advantage. 

 

MORE RESEARCH OPTIONS

  • Undercover trade event customer and competitive intelligence
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  • Brand Perception
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  • Internal surveys and research
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  • Feasibility studies
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  • Brand Awareness / Perception Studies
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  • Competitor Research
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  • Customer Satisfaction Studies
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  • Focus Groups ~ in person and on-line
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  • Lost / Inactive Customer Studies

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  • Market Repositioning
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  • Marketing Direction and Planning
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  • Marketing Plans
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  • New Market / Expansion Studies
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  • One-of-a-Kind Studies
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  • Patient Satisfaction Studies
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  • Cost of Acquisition Analysis
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  • Other specialized market, industry, competitive or customer research
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  • Benchmarking “Best Practices”
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NEED QUALITATIVE OR QUANTITATIVE DATA?