Data is the backbone of the Master Marketing Blueprint. For every blueprint we employ three types of highly targeted research. We combine this data with three decades of real world experience and hundreds of research projects.
Clients don’t pay us to guess.
We offer enhanced research packages for those clients who want to further reduce operational risk. Each level increases sample sizes and types of research to deliver a more granular picture of the market.
Our market research capabilities go far beyond these packages. Ask about any special requirements you might need or inquire about commissioning specialized marketing research with the form below.
Included in the Master Marketing Blueprint base-price.
Voice of Customer Perception and Positioning Survey
Our senior consultants personally call a random selection of your customers for short, anonymous*, structured conversations to better understand how customers perceive your company, assign value, selection drivers, media preferences and much more – unlocking what’s inside their heads to answer your toughest questions:
In our experience, customers are very pleased to help our clients build a better business. Their insight is invaluable to inspiring and motivating them to buy.
CONQUER™ Competitive Positioning Intelligence
Clarity will perform competitive intelligence using our proprietary threat scoring system to compare your company head to head with your top four competitors on 20, weighted threat factors.
We’ll deliver a unique, color coded Threat MAP™ showing how you can out execute, out communicate and exploit competitor weaknesses.
We use both public and paid databases plus primary research techniques to rapidly map out the competitive environment and determine what makes you truly different and elevate your offering from the noise.
We consider Level One Research intrinsic to The Master Marketing Blueprint.
Add $7,500 to base-price of the MASTER MARKETING BLUEPRINT™
Level Two includes Level One plus a digital survey and up to 20 personal, anonymous* interviews.
We will develop a digital survey and interview guide and schedule short calls to put a finer point on the buyer’s journey, which messages are more compelling, how they decide one vendor or solution over another and much more.
Combining digital research with personal interviews allows more detail and a sharper picture of how customers think, behave and buy.
*Anonymity is crucial. We make sure customers know that their identities will not be connected to the data. This, plus our objective, third party status allows for more candor on their part. They will tell us things they would never tell you.
Add $9,957 to base-price of the MASTER MARKETING BLUEPRINT™
We will go “undercover” at a trade event to talk to customers and uncover competitive intelligence.
We have been to hundreds of tradeshows on behalf of our clients to gather intelligence anonymously. From spending time on the floor talking to customers to infiltrating your competitor’s private product sessions and events, we’ll return with invaluable information you need to out-class the competition.
Let us know what you are looking for and we’ll get back to you with how to get information you thought you could never get.