EFFICIENT AND OBJECTIVE DATA GATHERING AND ANALYSIS FOR B2B

Research is the backbone of the Master Marketing Blueprint. We include Level One Basic Customer, Competitive and Industry research in the base-price of every Blueprint. Our experience allows us to gain big insight from smaller sample sizes. 

 

We offer enhanced research packages for those clients who want to reduce operational risk even more with each level increasing sample sizes and resources dedicated to bringing in objective, outside data. 

 

Our market research capabilities go far beyond these packages. Ask about any special requirements you might need or inquire about commissioning research with the form below. 

LEVEL ONE: MARKETING RESEARCH

Included in the Master Marketing Blueprint base-price.

 

Voice of Customer Perception and Positioning Survey

 

We will develop an interview guide and schedule up to 30 short interviews with a random sample of your past and existing clients to understand how they perceive your company, check pricing competitiveness, learn about competitors, understand how they make buying decisions and much more. We will detail our findings and recommendations in writing. 

 

 

CONQUER™ Competitive Positioning Intelligence

Clarit will perform competitive intelligence using our proprietary threat scoring system to compare your company’s marketing capabilities with your top four competitors on 20 threat factors. We’ll deliver a unique, color coded Threat MAP™ showing how you can gain significant competitive advantage. 

 

We use both public and proprietary databases plus primary research techniques to rapidly map out the competitive environment and determine what makes you different, where they are weak and where you can outpace competitors. 

 

LEVEL TWO: DIGITAL FOCUS GROUPS

Add $7,500 to base-price of the MASTER MARKETING BLUEPRINT™

 

 

Series of Digital Focus Groups with your customers

We will develop an interview guide and schedule two focus groups with a sample of your clients over zoom to get a finer point on the buyer’s journey, which messages are more compelling, how they decide one vendor or solution over another and much more. 

 

Digital Focus groups are excellent add-ons to customer interviews because you can get into more detail and physically see facial expressions and body language. 

LEVEL THREE: TRADESHOW INTELLIGENCE

Add $9,957 to base-price of the MASTER MARKETING BLUEPRINT™

 

 

We will go “undercover” at a trade event to talk to customers and uncover competitive intelligence. 

 

We have been to hundreds of tradeshows on behalf of our clients to gather intelligence anonymously. From spending time on the floor talking to customers to infiltrating your competitor’s private product sessions and events, we’ll return with invaluable information you need to out-class the competition. 

MORE RESEARCH OPTIONS

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    • Brand Perception
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    • Internal surveys and research
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    • Feasibility studies
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    • Awareness  Studies
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    • Perception Studies
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    • Competitor Research
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    • Customer Satisfaction Studies
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    • Focus Groups ~ in person and on-line
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    • Lost / Inactive Customer Studies

 

     
  • Market Repositioning
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  • Marketing Direction and Planning
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  • Marketing Plans
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  • New Market / Expansion Studies
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  • One-of-a-Kind Studies
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  • Patient Satisfaction Studies
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  • Cost of Acquisition Analysis
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  • Other specialized market, industry, competitive or customer research
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  • Benchmarking “Best Practices”
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NEED DATA?

Let us know what you are looking for and we’ll get back to you with how to get information you thought you could never get.