Are you concerned that your current messaging doesn’t communicate the true value of your offering?
If you ask ten employees to articulate your value proposition, would you get ten different answers?
Are you struggling to find the right language and methods to communicate your true value to customers?
Has your business changed and now your messaging no longer aligns with your offering?
Our focus is to help you re-frame, re-define and re-write the company’s Go To Market strategy (GTM) enhancing the perception of value and communicating a clear unique position in the market.
Perception is everything. The Master Marketing Bullseye helps you take control of how you want to be perceived. We deliver a messaging and positioning platform that gives you a powerful series of integrated statements (often combined with images) from the elevator pitch to the press pitch and beyond.
We will facilitate your team to help uncover your Quintessential Uniqueness and help you wordsmith language and images that align with your customers’ value perception.
We are masters at combining the written word with images that instantly convey complex ideas.
The Master Marketing Xray is included in the Master Marketing Bullseye. We want to make sure we understand what makes your company tick, what’s working and what’s not. Then, we will work with you and/or your team to develop new or refined messaging as part of a complete communications strategy for your firm.
All along the way we will deliver detailed recommendations as to how to implement the creative solutions into your online strategy, advertising, collateral, branding and more. Each project is highly customized for each client putting the emphasis where it needs to be for your specific circumstances.
We bring the experience of thirty two years working with hundreds of clients over dozens of industries to every assignment.
Here’s how it works:
Like everything we do, the Bullseye is flexible and customizable. This is a fluid process that is highly individualized for each client.
If you are interested in working together, please review our FAQ.
Location. We do our portion from our multi-camera studio in Austin, Texas with a 1 Gig fiber connection. If you need in-person facilitation, let us know. We sometimes make accommodations.
Duration. From commencement to completion, expect this process to span 30 days depending on client schedule and our workload.
Scheduling. A Master Marketing Bullseye Messaging project can usually be initiated within 1-3 weeks, depending on the time of year.
Deliverables. Hours of seasoned advice that follows a written agenda/process, very carefully and concisely stated recommendations, and later expansions as necessary. This is spread across 3 (or more) significant calls and multiple emails and/or phone calls.
Participation Requirements. A principal or someone with access gathers materials for roughly two hours. Principals leaders and sales and marketing teams participate in the phone calls and homework, as appropriate. Approximately 4 hours of meetings over 30 days.
Investment. $24,000 flat fee. ($14,750 if added to Master Marketing Blueprint)
Payment Terms. Paid in advance. Projects will not be scheduled or started until advance payment is received by Clarity Marketing Support, Inc. ACH transfer is preferred. We also accept checks.
To start, please Request an Appointment using the form below. We will get back to you as soon as we can to set a time for a short call to see if we are a match. If you made it this far, we probably should talk. 🙂