marketing tips

The Magic Marketing Bullet – revealed

For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?” I know it is selfish of me to keep this magic to myself. A client who knew this sacred information has no need for the marketing and advertising industry. In fact, the Industry has kept this information locked up in secret, hidden file cabinets for years to ensure they have an unending stream of clients who will pay them to reveal bits and pieces of The Magic Bullet – but they never revealing the entire[…]

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It’s Not the Plan. It’s the Journey.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

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Nobody cares about you.

In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.

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Get Back Inside the Box.

I was sitting in a meeting the other day with a marketing manager. At the beginning of the meeting she stated that the goal of the process we were going to undertake was to “think outside the box”. This well-worn cliché used to refer to looking at a problem from a new perspective without preconceptions – i.e., using lateral thought processes to arrive at a solution to a problem.

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Tell me brands don’t matter.

While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons – especially when they learn the hard way. Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory – when Walmart makes a move, the cause and effect can be clearly seen in statistically significant numbers. Case in point: Over the last year or so Walmart has been reducing the number of “branded” projects they carry (little names like Kraft, General Mills and Heinz) and increasing placement of in-house brand “Great Value” products.

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