When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.Read More »
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.Read More »
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.Read More »
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.Read More »
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…Read More »
It sounds counterintuitive from a business startup, but I love cheap clients.
I’ve learned over the years that the clients with less money to spend are more likely to be adventurous in their marketing.
That thrills me.Read More »
I was sitting in a meeting the other day with a marketing manager. At the beginning of the meeting she stated that the goal of the process we were going to undertake was to “think outside the box”. This well-worn cliché used to refer to looking at a problem from a new perspective without preconceptions – i.e., using lateral thought processes to arrive at a solution to a problem.Read More »
A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, see how it’s done. [youtube wdfoDtBUClM]Read More »