moment of clarity

It’s Not the Plan. It’s the Journey.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

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Your Business is a System

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About ten years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

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A life without risk is a life without growth.

Looking back over the years I can see that my path has been what one might call “the road less traveled”. For me, risk and reward are inexorably linked and I have never worried about the possible consequences of zigging where most people zag. Of course this is the mindset of an invincible young man. As I grow, uh…, more mature, I can see that the risk I took so effortlessly was far more than I needed to shoulder. This was because I never thought about having a plan – I just jumped from the cliff and figured I’d know how to build my wings at some point before I hit the ground. Luckily for me, those wings somehow were constructed and the sudden stop at the bottom of my flight was avoided. Managing risk takes a four letter word.

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