In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.Read More »
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.Read More »
A really good development from LinkedIn for advertisers. We think it was one of the key missing links from the platform.Read More »
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…Read More »
A wise man by the name of Ed Schwarzkopf once said “People view consultants as guys that know fifty different ways to make love but don’t have a girlfriend”. I’m going to use bad language in this video. Specifically the word “Consultant”.Read More »
The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that are essentially well produced talking heads. In other words, they engage and entertain people with the big video and then educate them on the follow up. These guys are going to change the world. [youtube d0nERTFo-Sk]Read More »
A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, see how it’s done. [youtube wdfoDtBUClM]Read More »