Video

Drowning in the Red Sea of Competition?

A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…

In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.

A wise man by the name of Ed Schwarzkopf once said “People view consultants as guys that know fifty different ways to make love but don’t have a girlfriend”. I’m going to use bad language in this video. Specifically the word “Consultant”.

Viral Brilliance Defined

The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that are essentially well produced talking heads. In other words, they engage and entertain people with the big video and then educate them on the follow up. These guys are going to change the world. [youtube d0nERTFo-Sk]

“Clarity Marketing Support has a vast arsenal of talents and skills to draw upon in serving their clients. From my experience, they provide a unique mix of management expertise combined with the technical skills required to implement those goals. When you turn to Clarity for solving marketing or sales challenges, you can be assured that they will properly analyze and do just the right amount of research to find the problem and provide realistic solutions that simply work.”

Henry Novak
Law Offices of Henry Novak

I have found Clarity Marketing Support to be great with not only creative ideas but also deadlines and details. You don’t often see this in one package. I gave them the job to be the acting Marketing Manager for our company when I had to replace the incumbent. Pete acted as a member of my senior staff, and interacted with both our executives and outside contractors as if he were one of us. I would recommend Clarity Marketing Support without reservation for roles involving everything from strategy through to marketing implementation.

Joshua Konkle
Overtone Software

"Clarity Marketing Support has the unique ability to cut to what really matters and keep the process focused on the buyer. You can see right away they have a specific process that they have done many, many times for other companies with great success. This allows a very rapid way of working. In less than a week we ironed out our offering, message and on-line strategy. "

Mark Epstein
BuildSong

Clarity Marketing Support, Inc.

B2B Fractional Marketing Leadership

Video

Drowning in the Red Sea of Competition?

Meet Jon. The Brain’s Gatekeeper.

It’s Not the Plan. It’s the Journey.

Your Brand Should Be Putting Bread In Your Pocket MOC #023

The Consultant’s Dirty Little Secret