Pete Monfre
5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Your Brand Should Be Putting Bread In Your Pocket MOC #023
In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.
Read More »Get out of the bubble. Look outside the company to set an effective marketing plan.
The frog sitting in the well sees only the well while the frog sitting on top of the well sees the entire world.
Read More »How to Create a $10 Million Company
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!
Read More »The Secret Marketing Voodoo Behind the Austin Blues Revue
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.
Read More »How to waste money on advertising
What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.
How could I not make fun of it?
Read More »Austin, the City Formerly Known as The Live Music Capital of the World.
Here’s a high level overview of my “Plan to Change the Future of Austin Music”. At the center of my plan is Austin’s capacity to out-innovate a common challenge for music communities.
Read More »SERIES: Bringing Austin Music and Business Together – Matt Merritt
First in a series of interviews with Austin’s leading entrepreneurs, this series of articles will feature ideas, advice and recommendations from businesses outside the music industry. I believe this “cross pollination” will benefit both sides of the equation.
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