9X EBITDA Pest Control Company

About the Client

Now in its third generation of family ownership, Batzner Pest Control has been protecting homes and businesses for more than 65 years.


Headquartered in New Berlin, Wisconsin, Batzner is the most trusted pest control firm in Wisconsin and Illinois. 


Client challenge

Wisconsin’s largest, privately owned pest management firm needed to differentiate the firm from competitors and adapt to a changing and increasingly competitive market place.

clarity's solution

Our team worked with the founder of the company and conducted extensive industry and customer research to clearly define the main concerns for each target market.

Based upon this data we implemented one of the first “eco-friendly” pest management approaches and a marketing strategy to  position the company as a holistic alternative to traditional pest control.

We produced print, television, online and radio advertising and managed Batzner’s marketing program. 

Client Outcome

Our work was instrumental in helping the firm grow over 9X EBITDA over five years. It continues to be one of the largest, family owned pest management firms in the United States