123% growth for industrial controls

About the Client

A division of EATON, Cutler-Hammer products provide the automotive, electrical, retail and truck industries with flexible, reliable products to keep their PowerChain (TM) moving.


Client challenge

Differentiate a new line of intelligent controls and re-engage the company’s distribution network to drive more sales. 

clarity's solution

Clarity worked the client and its agency, Grace Sunder Prescher to create an exciting new sales campaign to inspire and support the company’s national sales force and dealer network.


Clarity interviewed sales representatives and dealers to uncover value drivers, competitive information and other critical intelligence to create preference among dealers over competing products.

Client Outcome

Clarity created a promotional strategy to refresh the company’s positioning, motivate dealers to specify its products over competing interests and educate distributors on the key differentiators and application case studies for the new line of products.


Our work helped increase top line revenues for the product line of 123% in less than a year as dealers began to specify Cutler Hammer products over others.