Helped put Previcid in every doctor’s office in America

About the Client

Prevacid is a drug that helps patients manage acid reflux disease (GURD) manufactured by TAP Pharmaceuticals, a subsidiary of Abbott Laboratories.

Highlights

Client challenge

The client was looking for innovative, special promotions faster than its current agency or in-house team could deliver.

It turned to Clarity Marketing Support to help reach doctors across the United States to make them aware of their newest medication.

clarity's solution

Clarity worked closely with the V.P. of U.S. Sales and Marketing to create a direct marketing program and action plan involving over a dozen agencies around the country to promote the drug to physicians.

Client Outcome

Clarity’s work supported a larger effort to put Previcid in every doctors office in America. Since our work, the drug has moved from prescription only to over the counter and is one of the most ubiquitous medications in the world.