Marketing
The Cold, Hard Truth About Viral Marketing
It seems every month I get an inquiry from a potential client who is interested in doing “something viral”. I won’t take their money and here’s why.
Read More »Worst Business Emails Ever. Why Email Marketing Doesn’t Work.
(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.
Read More »How to Resuscitate Your Sales Pipeline – 5 things you can do right now
There is HUGE opportunity for those companies that understand that demand for most products and services doesn’t disappear over night. Things will come back. The real question is:
What are you doing right now to maximize your position when the flood gates re-open?
Read More »Download Referral One Sheet Template
When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »Nobody cares about you.
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.
Read More »Podcast: Part Two, overcoming the decline of email and cold calling
In my last podcast, I talked about the decline of email and phone-based cold calling. In this follow-up I give a few solutions.
Read More »Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
Read More »Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
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