Marketing

This video got 181K+ views in 7 days by changing two words in the title.

Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words on June 5, 2021. As I write this post, the video below has 195, 473 views – 181K of those views in seven days. It is averaging about 27K views a day.

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?” I know it is selfish of me to keep this magic to myself. A client who knew this sacred information has no need for the marketing and advertising industry. In fact, the Industry has kept this information locked up in secret, hidden file cabinets for years to ensure they have an unending stream of clients who will pay them to reveal bits and pieces of The Magic Bullet – but they never revealing the entire[…]

My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.

And if you want a healthy sales program, you have to eat your vegetables.

I recently dug this up from an old collection of books I keep for some reason although that reason has long escaped me. (I don’t remember setting out to be a library nor do I consider myself some kind of creepy bookworm. )

There are a number of books that have helped me sort out how B2B companies go-to-market and how marketing should work but Ogilvy On Advertising is easily one of the best.

A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…

I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.

In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.

When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.

(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.

Pete Monfre is one of a rare breed of marketing people who understand how business works, because he has started and run several businesses, including a successful Marketing company. He is intensely focused on stated goals and brings a balance of creativity and sound business problem solving skills to every client situation. You can count on him to not only solve problems, but also identify and quantify problems while bringing solutions that actually work for the business. Pete has an uncanny ability to synthesize large amounts of complex information and break it down to actionable, achievable steps. Having worked with Pete in the past and recently hiring him for a large, complex project, I can recommend him without hesitation.

Bill Wimberley
Choctaw Nation of Oklahoma

“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

I have found Clarity Marketing Support to be great with not only creative ideas but also deadlines and details. You don’t often see this in one package. I gave them the job to be the acting Marketing Manager for our company when I had to replace the incumbent. Pete acted as a member of my senior staff, and interacted with both our executives and outside contractors as if he were one of us. I would recommend Clarity Marketing Support without reservation for roles involving everything from strategy through to marketing implementation.

Joshua Konkle
Overtone Software

Clarity Marketing Support, Inc.

B2B Fractional Marketing Leadership

Marketing

This video got 181K+ views in 7 days by changing two words in the title.

Your Business is a System

The Magic Marketing Bullet – revealed

Eat Your Vegetables.

B2B People, Read This Book

Drowning in the Red Sea of Competition?

Ideas are a Dime a Dozen. It’s Execution that Counts.

Meet Jon. The Brain’s Gatekeeper.

Lies, Damn Lies and Statistics

Worst Business Emails Ever. Why Email Marketing Doesn’t Work.