Marketing

Marketing Has Jumped the Shark

Marketing has been hijacked by tech people and the results aren’t pretty. The only thing more confusing to business owners and leaders than marketing is particle string theory. What matters and what works to fuel growth has been lost in a sea of acronyms, algorhythms, doublespeak, blathering nonsense and grift.

Nobody ever tells you when you don’t make the short list. They just disappear adding insult to injury.

In this week’s Moment of Clarity I share how chinks in your perception armor can cost you deals.

In this new episode of my podcast Monfre and Myers Tell the Truth we crack LinkedIn wide open and make the case that, if you are a B2B company using LinkedIn to prospect, you are probably doing it wrong.

Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words on June 5, 2021. As I write this post, the video below has 195, 473 views – 181K of those views in seven days. It is averaging about 27K views a day.

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?”

My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.

And if you want a healthy sales program, you have to eat your vegetables.

I recently dug this up from an old collection of books I keep for some reason although that reason has long escaped me. (I don’t remember setting out to be a library nor do I consider myself some kind of creepy bookworm. )

There are a number of books that have helped me sort out how B2B companies go-to-market and how marketing should work but Ogilvy On Advertising is easily one of the best.

A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…

I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.

“Pete is stellar; he has the unique capability to blend strategy and tactics into a message understood by your target audience. Clarity Marketing Support's services are efficient and cost effective. Moreover, their network of support expands every time I meet with them. From idea to digital visuals then to paper – Pete’s team can deliver! ”

Jim Huebner
Zero Zone

Pete Monfre is one of a rare breed of marketing people who understand how business works, because he has started and run several businesses, including a successful Marketing company. He is intensely focused on stated goals and brings a balance of creativity and sound business problem solving skills to every client situation. You can count on him to not only solve problems, but also identify and quantify problems while bringing solutions that actually work for the business. Pete has an uncanny ability to synthesize large amounts of complex information and break it down to actionable, achievable steps. Having worked with Pete in the past and recently hiring him for a large, complex project, I can recommend him without hesitation.

Bill Wimberley
Choctaw Nation of Oklahoma

"Clarity Marketing Support has the unique ability to cut to what really matters and keep the process focused on the buyer. You can see right away they have a specific process that they have done many, many times for other companies with great success. This allows a very rapid way of working. In less than a week we ironed out our offering, message and on-line strategy. "

Mark Epstein
BuildSong

Clarity Marketing Support, Inc.

B2B Fractional Marketing Leadership

Marketing

Marketing Has Jumped the Shark

Not Making the Short List? Look for Chinks in Your Armor.

You are using LinkedIn Wrong!

This video got 641K+ views in 9 days by changing two words in the title.

Your Business is a System

The Magic Marketing Bullet – revealed

Eat Your Vegetables.

B2B People, Read This Book

Drowning in the Red Sea of Competition?

Ideas are a Dime a Dozen. It’s Execution that Counts.