Marketing
Not Making the Short List? Look for Chinks in Your Armor.
Nobody ever tells you when you don’t make the short list. They just disappear adding insult to injury.
In this week’s Moment of Clarity I share how chinks in your perception armor can cost you deals.
Read More »The Cold, Hard Truth About Viral Marketing
It seems every month I get an inquiry from a potential client who is interested in doing “something viral”. I won’t take their money and here’s why.
Read More »How to Create a $10 Million Company
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!
Read More »Lies, Damn Lies and Statistics
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Worst Business Emails Ever. Why Email Marketing Doesn’t Work.
(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.
Read More »How to Resuscitate Your Sales Pipeline – 5 things you can do right now
There is HUGE opportunity for those companies that understand that demand for most products and services doesn’t disappear over night. Things will come back. The real question is:
What are you doing right now to maximize your position when the flood gates re-open?
Read More »What kind of car are you? And Other Stupid Questions You Should Never Ask Clients.
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews, because the information uncovered during these conversations is priceless when it comes to developing a strategy that is truly relevant to the people who actually buy your products or services. Fundamental marketing. I get it.
Read More »Download Referral One Sheet Template
When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.
Read More »Get out of the bubble. Look outside the company to set an effective marketing plan.
The frog sitting in the well sees only the well while the frog sitting on top of the well sees the entire world.
Read More »