The Way Not To Sell
In this post I tear apart just one of the thousands of terrible email pitches I receive each month. This is a lesson in how not to do outbound email.
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In this post I tear apart just one of the thousands of terrible email pitches I receive each month. This is a lesson in how not to do outbound email.
For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?”
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
This is a great article by Scott Ingram, creator if the Sales Success Stories Podcast – at https://top1.fm – Recently I asked my network