How Can An Invisible Brand Be Successful? with Dan Klopp

This Streamed live on Jul 7, 2022.

Imagine being a marketing director for a company with just one competitor and a customer universe that can be counted on one hand? Now imagine your product is globally famous but you aren’t allowed to put your logo on the product.


Today, I’m talking to that person. While Intel was able to put “Intel Inside” on the outside of computers, Dan Klopp doesn’t have that luxury – yet. His company ILC Dover is one of two companies that make spacesuits. If you think your job is hard, check out this podcast.


Dan is one of the smartest, most experienced marketers I know. In today’s Tell the Truth we talk about the inherent challenge of having a truly unique product with a very limited market and how to compete under these circumstances.