What separates “low price leaders from premium priced companies in the same business?
How is it that one company fights constant price pressure and struggles to stay in business and another company that offers the same service charges 3X more and is growing?
The difference is in the difference. In today’s podcast I talk about positioning strategies that create clear differentiation in saturated markets – particularly for service businesses that sell to other businesses.
What’s your POSITION? Can you articulate exactly what makes you better and different than your competitors?
I’ll show you how to get your arms around this crucial concept for growth in today’s Tell the Truth.