austin based marketing firm
Download Referral One Sheet Template
When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.
Read More »Get out of the bubble. Look outside the company to set an effective marketing plan.
The frog sitting in the well sees only the well while the frog sitting on top of the well sees the entire world.
Read More »The Secret Marketing Voodoo Behind the Austin Blues Revue
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.
Read More »I Love it When a Plan Comes Together
I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.
Read More »Shaping Prospect Behavior and The Art of the Reward
In this Moment of Clarity I compare the parallels of training service dogs and marketing. In both disciplines, consistency and the use of incentives or “rewards” drives results.
Read More »Blogging Facts and Statistics
Not sure if blogging is worth your time? Here’s a few stats to consider. Oh the sweet irony as you read my blog to learn about blogging.
Read More »The Consultant’s Dirty Little Secret
A wise man by the name of Ed Schwarzkopf once said “People view consultants as guys that know fifty different ways to make love but don’t have a girlfriend”. I’m going to use bad language in this video. Specifically the word “Consultant”.
Read More »Rob Balon’s other life. Why research is the key to successful marketing.
Read More »Tell me brands don’t matter.
While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons – especially when they learn the hard way. Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory – when Walmart makes a move, the cause and effect can be clearly seen in statistically significant numbers. Case in point: Over the last year or so Walmart has been reducing the number of “branded” projects they carry (little names like Kraft, General Mills and Heinz) and increasing placement of in-house brand “Great Value” products.
Read More »Rule #5 of Marketing: Capitalization
Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” – it’s more a question of “how fast”. The more money you invest, the faster you realize a return. When it comes to investing in marketing and getting a return the trick is to know your ROI Threshold.
Read More »