Marketing vs. Engineering: Can’t We All Just Get Along?

I’ve had the pleasure of working with engineers since very early in my career. Many marketing people wouldn’t use the word “pleasure” in this context. My experience has been at times challenging but at the same time I wouldn’t have been able to be successful in the tech industry without the input and support of engineers. Traditionally, the worlds of engineering and marketing have been at odds. Most engineers believe that the value of anything is a function of its objective utility. The notion of a purely subjective value is not really understood in this world of numbers, measurements and data. They know that subjective values impact purchasing decisions – even in their own lives, but they distance themselves from it because it just doesn’t make sense.

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