A Moment of Clarity
Omnipresence: The art of being everywhere
Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes to marketing, omnipresence is a worthy and achievable goal. In fact, being everywhere is easier and less expensive than you think. I hope it seems obvious why you would want to be everywhere. Familiarity is a powerful force when it comes to marketing and sales. Sometimes this is referred to as “top of mind” – the first option someone thinks of when they have a need. When a company or brand is familiar, this often equates to credibility and the idea that “they must be good, I hear about them all the time.”
Read More »5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Meet Jon. The Brain’s Gatekeeper.
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
Lies, Damn Lies and Statistics
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.
Read More »Worst Business Emails Ever. Why Email Marketing Doesn’t Work.
(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.
Read More »How to Resuscitate Your Sales Pipeline – 5 things you can do right now
There is HUGE opportunity for those companies that understand that demand for most products and services doesn’t disappear over night. Things will come back. The real question is:
What are you doing right now to maximize your position when the flood gates re-open?
Read More »Should you write a business book?
They say 85% of people believe they should write a book. In this interview with Mel Cohen “Mr. Book”, you’ll learn why business people NEED to write a book.
Read More »The Cold, Hard Truth About Viral Marketing
It seems every month I get an inquiry from a potential client who is interested in doing “something viral”. I won’t take their money and here’s why.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
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