A marketing plan? You call that a marketing plan?
I can’t even count the number of times someone has told me “we have a marketing plan…” and then, when I see the
Menu
I can’t even count the number of times someone has told me “we have a marketing plan…” and then, when I see the
Today we are poking some fun at the ubiquitous Reddit. It has a very active r/marketing subreddit with tens of thousands of members so
In an ideal world, sales teams and marketing folks should be best buddies. It is not uncommon for sales and marketing departments to have divergent agendas. This can range from teams that simply argue over details to outright hostility.
In today’s podcast I expose a common practice that is a major cause of marketing failure among B2B companies. This practice
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
I hate talking about this topic because it always sounds like I’m saying “Everyone else is a rip off artist except us…” but we
A couple of weeks ago a client asked “Why should we worry about being different? How does that connect to revenue?” Now if
Today’s topic is about marketing research, another in our dirty words series. Speaking from the marketing industry perspective we need good research
Today I’m sharing what we call our EICP or Enhanced Ideal Customer Profile. Most people are familiar with the concept of the Ideal Client
Today I’m going to talk about probably the most common ways business owners absolutely hose themselves when it comes to marketing. We call
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
Today I talk to Paul Fioravanti a nationally known expert about some of the perception challenges service businesses face when it comes to
“Only 11% of marketing managers are satisfied with their marketing efforts” says Gartner. I know why. Too many smart, capable marketers and executives
This show is rated MA for mature themes, language, violence and implied nudity. Viewer discretion is advised. There are some nasty words you occasionally hear
This Streamed live on Jul 7, 2022. Imagine being a marketing director for a company with just one competitor and a customer universe that