A Moment of Clarity
Five Signs Your Marketing Person is Full of Shit
It’s easy to go wrong when you are looking for marketing help. Here’s some clues that your marketing person or firm might not be all that and a bag of chips.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »What Is The Future Of Digital Marketing?
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.
Read More »What kind of car are you? And Other Stupid Questions You Should Never Ask Clients.
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews, because the information uncovered during these conversations is priceless when it comes to developing a strategy that is truly relevant to the people who actually buy your products or services. Fundamental marketing. I get it.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »What is a GAP and Why Should You Care?
In this short article, I explain what a GAP is and how these often hidden issues can make the difference between success and failure.
Read More »Your Brand Should Be Putting Bread In Your Pocket MOC #023
In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.
Read More »Get out of the bubble. Look outside the company to set an effective marketing plan.
The frog sitting in the well sees only the well while the frog sitting on top of the well sees the entire world.
Read More »How to Create a $10 Million Company
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!
Read More »The Secret Marketing Voodoo Behind the Austin Blues Revue
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.
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