A Moment of Clarity

Omnipresence: The art of being everywhere

Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes to marketing, omnipresence is a worthy and achievable goal. In fact, being everywhere is easier and less expensive than you think. I hope it seems obvious why you would want to be everywhere. Familiarity is a powerful force when it comes to marketing and sales. Sometimes this is referred to as “top of mind” – the first option someone thinks of when they have a need. When a company or brand is familiar, this often equates to credibility and the idea that “they must be good, I hear about them all the time.”

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5 Red Flags That Show Your Sales Process Sucks

After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.

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Lies, Damn Lies and Statistics

When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.

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It’s Not the Plan. It’s the Journey.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

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