A Moment of Clarity
Lies, Damn Lies and Statistics
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.
Read More »Worst Business Emails Ever. Why Email Marketing Doesn’t Work.
(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.
Read More »How to Resuscitate Your Sales Pipeline – 5 things you can do right now
There is HUGE opportunity for those companies that understand that demand for most products and services doesn’t disappear over night. Things will come back. The real question is:
What are you doing right now to maximize your position when the flood gates re-open?
Read More »Should you write a business book?
They say 85% of people believe they should write a book. In this interview with Mel Cohen “Mr. Book”, you’ll learn why business people NEED to write a book.
Read More »The Cold, Hard Truth About Viral Marketing
It seems every month I get an inquiry from a potential client who is interested in doing “something viral”. I won’t take their money and here’s why.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »How to Create a $10 Million Company
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!
Read More »Nobody cares about you.
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.
Read More »Podcast: Part Two, overcoming the decline of email and cold calling
In my last podcast, I talked about the decline of email and phone-based cold calling. In this follow-up I give a few solutions.
Read More »Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
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