How to Sell Expertise
In today’s podcast I’m talking to my friend, colleague and coach Jim Cathcart about how to make the leap from a cog in an employer’s machine to a seller of knowledge and expertise.
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In today’s podcast I’m talking to my friend, colleague and coach Jim Cathcart about how to make the leap from a cog in an employer’s machine to a seller of knowledge and expertise.
In today’s podcast I’m exposing the underbelly of the marketing industry. My goal is to help you avoid making these mistakes and how to spot a beginner consultant.
When it comes to hiring an agency, advisor or consultant experience and expertise is what counts. Over the past few years I’ve seen a tidal wave of people putting up a shingle and proclaiming themselves a “marketing agency”.
In this week’s episode we discuss how the threat from hackers and bad actors has filtered down to smaller companies. What used to be a concern only for the big guys and e-commerce folks has become a real threat to small business and not just e-comm.
Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words
The ancient war-master Sun Tzu said it best – if you are putting tactics before strategy, you will lose every time. It’s a classic “cart
Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes
Too many marketers and salespeople get this wrong. Prospects don’t care about you, your products, your services, your people, your value proposition, etc. They only care about one thing. Find out what they care about in this short video.
In this weeks Live LinkedIn podcast I talk about the game-changing book by Al Ries and Jack Trout called “The 22 Immutable Laws of Marketing”
I cover a few of my favorite laws and address a viewers question about getting fired by their agency.
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
Marketing has been hijacked by tech people and the results aren’t pretty. The only thing more confusing to business owners and leaders than marketing is particle string theory. What matters and what works to fuel growth has been lost in a sea of acronyms, algorhythms, doublespeak, blathering nonsense and grift.
Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.
Are you measuring the wrong things?
In this new episode of my podcast Monfre and Myers Tell the Truth we crack LinkedIn wide open and make the case that, if you are a B2B company using LinkedIn to prospect, you are probably doing it wrong.
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
