A Moment of Clarity
Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes to marketing, omnipresence is a worthy and achievable goal. In fact, being everywhere is easier and less expensive than you think. I hope it seems obvious why you would want to be everywhere. Familiarity is a powerful force when it comes to marketing and sales. Sometimes this is referred to as “top of mind” – the first option someone thinks of when they have a need. When a company or brand is familiar, this often equates to credibility and the idea that “they must be good, I hear about them all the time.”Read More »
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.Read More »
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.Read More »
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.Read More »
(Hint: You are doing it wrong) In this short video I tear up a handful of real emails I received and I show no mercy.Read More »
There is HUGE opportunity for those companies that understand that demand for most products and services doesn’t disappear over night. Things will come back. The real question is:
What are you doing right now to maximize your position when the flood gates re-open?Read More »
They say 85% of people believe they should write a book. In this interview with Mel Cohen “Mr. Book”, you’ll learn why business people NEED to write a book.Read More »
It seems every month I get an inquiry from a potential client who is interested in doing “something viral”. I won’t take their money and here’s why.Read More »
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.Read More »