The Difference is in the Discovery
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
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The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words
Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.
Are you measuring the wrong things?
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…