A Moment of Clarity
Measuring what is easy instead of what matters?
Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.
Are you measuring the wrong things?
Read More »Your Business is a System
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
Read More »Eat Your Vegetables.
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.
And if you want a healthy sales program, you have to eat your vegetables.
Read More »Drowning in the Red Sea of Competition?
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…
Read More »5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Meet Jon. The Brain’s Gatekeeper.
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
Lies, Damn Lies and Statistics
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.
Read More »Should you write a business book?
They say 85% of people believe they should write a book. In this interview with Mel Cohen “Mr. Book”, you’ll learn why business people NEED to write a book.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
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