A Moment of Clarity
Your Brand Should Be Putting Bread In Your Pocket MOC #023
In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »Nobody cares about you.
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.
Read More »Podcast: Part Two, overcoming the decline of email and cold calling
In my last podcast, I talked about the decline of email and phone-based cold calling. In this follow-up I give a few solutions.
Read More »Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
Read More »Scott Ingram on Attributes of Top Performing Sales Teams
In this episode I talk to Scott Ingram who has a podcast and book only interview people in the top 1% sales professionals in giant companies. We talk about the most common mistakes all companies make and smash some myths that might be holding you back.
Read More »What kind of car are you? And Other Stupid Questions You Should Never Ask Clients.
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews, because the information uncovered during these conversations is priceless when it comes to developing a strategy that is truly relevant to the people who actually buy your products or services. Fundamental marketing. I get it.
Read More »How to Create a $10 Million Company
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!
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