The Difference is in the Discovery
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
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The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
This show is rated MA for mature themes, language, violence and implied nudity. Viewer discretion is advised. There are some nasty words you occasionally hear
On this episode I talk to Dennis Madden about transmissions, books and the common traits growth businesses share.
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.