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Your Business is a System
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
Read More »Eat Your Vegetables.
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.
And if you want a healthy sales program, you have to eat your vegetables.
Read More »5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Meet Jon. The Brain’s Gatekeeper.
In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.
It’s Not the Plan. It’s the Journey.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
Read More »What kind of car are you? And Other Stupid Questions You Should Never Ask Clients.
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews, because the information uncovered during these conversations is priceless when it comes to developing a strategy that is truly relevant to the people who actually buy your products or services. Fundamental marketing. I get it.
Read More »Suspect or Prospect? Knowing the Difference Will Improve your Close Rate.
I’ve run across many companies that use the term prospect loosely. Usually it means “anybody with a pulse”.
Too often, companies spend far too much time and resources pursuing so called prospects that will never buy and likely don’t have any interest in buying.
Read More »Do You Know Your Competitor’s Secrets?
Right now, as you read this, there are companies vying for your customers money. These competitors are knocking on doors, they are adapting to the market and they are taking revenue out of your pockets.
In this Moment of Clarity, I show you how you can gain the upper hand.
Read More »Shaping Prospect Behavior and The Art of the Reward
In this Moment of Clarity I compare the parallels of training service dogs and marketing. In both disciplines, consistency and the use of incentives or “rewards” drives results.
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