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Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
Today my guest is Dan Klopp and we are talking about a topic that is sure to confuse and amuse. There is a huge
I can’t even count the number of times someone has told me “we have a marketing plan…” and then, when I see the
Today we are poking some fun at the ubiquitous Reddit. It has a very active r/marketing subreddit with tens of thousands of members so
In today’s podcast I expose a common practice that is a major cause of marketing failure among B2B companies. This practice
A couple of weeks ago a client asked “Why should we worry about being different? How does that connect to revenue?” Now if
Today I’m going to talk about probably the most common ways business owners absolutely hose themselves when it comes to marketing. We call
“Only 11% of marketing managers are satisfied with their marketing efforts” says Gartner. I know why. Too many smart, capable marketers and executives
In this post I tear apart just one of the thousands of terrible email pitches I receive each month. This is a lesson in how not to do outbound email.
