A Moment of Clarity
This may not be a big surprise for you but business people today have very short attention spans. More than ever, you need to be concise in your message or….(I’m sorry, I got distracted). Here’s a picture for the attention impaired.Read More »
Pete Monfre, Don Osmond and Mark Epstein run very different businesses. But when they come together, they make beautiful music. Their collaboration is showing how Austin’s business community may be the answer to a more sustainable music economy.Read More »
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.Read More »
Clarity/OzComm joint venture to provide research-backed marketing strategies for growing Austin business community.Read More »
What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.
How could I not make fun of it?Read More »
David Taylor is the co-founder of crudefunders.com an online platform that enables unaccredited investors to invest in the booming oil and gas industry.Read More »
Here’s a high level overview of my “Plan to Change the Future of Austin Music”. At the center of my plan is Austin’s capacity to out-innovate a common challenge for music communities.Read More »
First in a series of interviews with Austin’s leading entrepreneurs, this series of articles will feature ideas, advice and recommendations from businesses outside the music industry. I believe this “cross pollination” will benefit both sides of the equation.Read More »
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.
And if you want a healthy sales program, you have to eat your vegetables.Read More »
I’ve run across many companies that use the term prospect loosely. Usually it means “anybody with a pulse”.
Too often, companies spend far too much time and resources pursuing so called prospects that will never buy and likely don’t have any interest in buying.Read More »